As we put another summer in the books many of us are moving out of our peak seasons. And just like the change of season we need to take time to reevaluate our strategies and make sure they are keeping up with the season. You will have the full support of the Revenue Team in making sure strategies are tweaked for the fall and winter. Here are a few items to help you to continue to drive results in the low demand periods.
Reward your loyal Guests
Redi Rewards Guest know what to expect when staying at your hotel
Redi Rewards Guest is more likely to leave a positive review score
Redi Rewards Guests understand that they will get the best possible rates by booking Direct
Add Value to your rate by partnering with local businesses
Work with local businesses to offer discounts on meals and services for your guest
Be sure to promote this on the Local Experience Page
Encourage longer stays
Guest Love a “good deal” work with your RM to set up attractive MLOS Offers
Offer Weekly Fixed Rates
Identify when the seasons shift
The Pandemic Reset Button has resulted in many norms no longer being the norm
Pay attention to shifts in booking patterns and indicators seasons shifting sooner or later than prior years
Geo-specific Targeting
Help your RM understand where your guest are coming from.
Accurate reservation data can help us target international travel
Apply Unconventional Pricing Strategies
Packages -Not just the typical OTA Services Packages
Fall Foliage Offers
Holiday Light Offers
Valentines Offers
Sports Offers
Large Price differences in room types can help yield strong results in high demand periods but can produce contrasting results in low season-Property Room type pricing can eliminate the need for discounting
Regenerate your Operations and Processes
Low season is the perfect time to train staff on essential revenue-generation strategy
For instance, you can provide front desk staff with best-practice training on:
Promoting booking upgrades
Upselling
Booking the guest next reservations
Capturing the reasons for travel
Thank you all for the support you continue to provide to the Revenue Team. It is our goal to keep the RRI West Portfolio out preforming the Brand and other REDvenue Managed hotels. In the past 12 months we have out preformed both the Brand and REDvenue Locations 8 months in RevPAR Index. The 4 months we have lost to them were the shoulder season months. All Crew No Passengers let’s get these shoulder wins and hit 12 out 12 months of out preforming the Brand and REDvenue Managed Inns.
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