As we continue to look for opportunities to enhance/grow revenue at our inns, I wanted to share with you all an update on the exciting changes we have made or are in the process of making in the next few weeks!
SafeMark Revenue
Thank you to our fabulous training department along with our SafeMark representative Denise Walden for revamping our SafeMark training webinars and facilitating the training to all of you. I hope this was beneficial in helping you to get a better understanding of how to properly “sell” this benefit to our guests. Last year, we had a take rate of 46%, this year the goal is to improve upon this number. Speaking of "Take Rate"... Interested in taking a prize home? Email: stephanie.doherty@rriwest.com "Take Rate" by Monday March 18th for your chance to win a special prize! In addition, we are testing a safe fee increase from $2.00 to $3.00 to see if we can capture additional revenue with limited negative feedback. Stay tuned for updated results and additional training for those inns that are not achieving a 30% or higher take rate.
Early Check-in and Late Check-out Fees
We now have monthly tracking that shows exactly how much every inn is accumulating for both revenue streams. This is an easy way to enhance your top-line revenue! Last year, our total revenue amount for Early check-in fees was $163,340 and Late check-out fees was $174,752. This year, we need to blow those numbers up! You may have noticed that we have verbiage included on all sites regarding the Late check-out fees. We are also working with the brand to update the special terms and policies section to include the Early-check-in fees policy, just waiting on final brand standard updates. Make sure your GSR’s are communicating these options to our guests and applying the charges accordingly.
Fresh Air Reporting
For those inns that participate with the Fresh Air Sensor Program you should have noticed that we have created a new tracking spreadsheet for your sensor replacements, offline and overdue sensors, and smoking alerts/revenue. The goal is to ensure all devices are operational, so we have 100% opportunity to capture every smoking alert that comes through. In addition, the training team is offering an upcoming Fresh Air Reset training webinar. Refer to the e-mail from Jennifer Ramirez for dates and times. We will be looking into adding additional properties in the future as well.
Your RVPO and I will be monitoring our progress with these revenue generating opportunities and ask that you stay engaged and look to improve your results as well!
Stay tuned for more revenue strategist updates in upcoming communications!
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