Revenue Management Update

As the summer travel season is quickly approaching, we would like to thank everyone for supporting their Revenue Mangers. With the additional support we are receiving from each of you, the aggregated RevPAR for RRI West is outperforming the Comp Set and the gap has widened over the last month. The Comp set has outperformed us in RevPAR Index Growth year to date, but we have started closing that gap. When we close that gap we will be taking RevPAR from our comp sets. As we move into our summer season, we need to work hard to outgrow the Comp Set’s RevPAR Index. As we all prepare for the season, I would like to share a few important items with you:

• AARP Transient rate plan is a required Brand Standard. The AARP agreement requires a 10% discount and a 5% commission on all AARP Reservations.

  • Please DO NOT use AARP as a fade rate unless the guest asks for AARP, and you verify their AARP Membership

  • Should they not have a valid AARP Membership please use the NOW/SRS Code

    • Work with your revenue manager to set up the correct strategy

• Effective May 15 all Red Hot Deals must require at least a 2 night minimum length of stay

• Advanced Purchase rates can now be loaded with seasonal requirements

• RevPAR is the key metric that should be focused on increasing. Please work with your revenue manager to ensure you have the optimal mix of ADR and Occupancy to maximize RevPAR

• Utilize OTA Insights to quickly review your price position and follow up with your revenue manager if you have questions about pricing

  • Please use Live Refreshes if you made changes in your strategy to see the impact in the comp set and contact your revenue manager to let them know what was changed

• Please utilize additional rate shopping methods such as

  • Google 2-2-2

  • Rev+ in Expedia Partner Central

  • Please send Parity Issue to onlineconnectivity@redroof.com

• Utilize your HOT/BASE/DY1/DY2 Tiers to manage closes rather than hard closing through CRS

• Consider downloading the following apps

  • Redi Stay Mobile

    • https://apps.apple.com/us/app/redistaymobile/id839011964

    • https://play.google.com/store/apps/details?id=com.redistay.redistaymobile&hl=en_US&gl=US

  • EPC-Expedia Mobile Extranet

    • https://apps.apple.com/us/app/expedia-group-partner-central/id987675995

    • https://play.google.com/store/apps/details?id=com.expediapartnercentral&hl=en_US&gl=US

  • YCS-Agoda Priceline Mobile Extranet

    • https://apps.apple.com/us/app/agoda-ycs-for-hotels-only/id1334645772

    • https://play.google.com/store/apps/details?id=com.agoda.companionapp&hl=en_US&gl=US

  • Red Roof Mobile App

    • https://apps.apple.com/us/app/red-roof/id1507855216

    • https://play.google.com/store/apps/details?id=com.redroof.mobile&hl=en_US&gl=US

  • Having access to these apps will help you monitor rates and maximize RevPAR when you are away from the property

Again we thank you for your participation in the REDvenue Optimization Program. Please work with your revenue manger to continue to maximize your revenue strategies.