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Human Resources

NEWLY APPOINTED REGIONAL VICE PRESIDENT/REVENUE STRATEGIST

The RRI West Leadership team is pleased to announce the appointment of Julie DaWalt, Regional Vice President of Operations/Revenue Strategist, effective August 2, 2021. Many you may know Julie from her many years with the Brand, most recently as a Franchise Operations Director. Julie’s Red Roof journey started back in 1988 as a Housekeeper in Madison, WI. She has worked every position at the hotel and was eventually promoted to the General Manager in Madison. She has continued to grow her career, taking on positions of District Coach, Revenue Manager, Director of Revenue Management, Director of Franchise Support Services, VP of Franchise Support Services and FOD. It is her extensive knowledge of the Brand, Franchise Operations, Revenue strategy, and key business partnerships she has developed over the years that will undoubtedly bring her great success as she now steps into the RRI West family.


With Daryl Fenner’s retirement announcement today, Julie will be taking the leadership reigns on August 16th for Region 4. Darryl has built a strong team, with many tenured GMs, and we know that the Region 4 leaders will be instrumental in helping Julie learn the RRI West way! When asked what she is most excited about coming into RRI West, Julie said “having the opportunity to share her knowledge and experience in improving the team’s results”.


Julie resides in Cottage Grove Wisconsin, a small town outside of Madison, with her husband Bryce and 13-year-old daughter, Gigi, who is an avid basketball and softball player. Not to be forgotten are Julie’s two four-legged children, Nika and Steve. If Julie had her way, she’d have at least 6 more furry family members… but unfortunately, Bryce put the limit at two!


Welcome Julie… we are so excited to have you join the RRI West team!




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