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  • Leadership

A Fresh Start: New Year Messages to Kickstart Your 2024



Topics in the attached Gazette video:

  • 2023 results

  • 2024 expectations

  • Recent Changes:

    • PayChex conversion

    • Job Title Changes

    • Region Realignment

    • Increased AGMs count, reduced FGM count

    • David Gossarad now has 2 CMH locations 

    • Keith Kerner now reports directly to Mark Aston

  • No changes to FPMs or RDSMs, you may see some schedule changes w/RMs

  • Will take some time to get our reporting all set up w/new regions

  • Annual Merit and Bonus considerations currently in the works

  • 2024 GM Bonus Plans now incorporate lead generation

  • Mark Aston – cost controls

  • Julie DaWalt – revenue strategies

  • New!  Digital Tipping!

  • New!  Infotainment standard

 

Expense Controls – Mark Aston

  • PCard monitoring weekly and final month end

  • Amazon purchases weekly

  • Out Of Order rooms review

  • Hospitality Adjustments

  • Chargebacks Reductions

  • Write-Off Elimination

  • Bad Debt Management

Upcoming for Mark:  New Labor Management

 

Revenue Strategies – Julie DaWalt

  • Daily Inn Level Rate Shop Compliance

  • Room Rate Variance Report Daily Management

  • eCommerce Scrubs

  • Miscellaneous Income Opportunities

  • FreshAir Management (for inns on the program)

  • Zero rooms rate management

  • Early Check-in / Late Check-out Fees

  • VP Plus Historical Opportunities

  • Top Line Underperforming inns


Email the definition of the 2024 Key Acronym to westgazette@rriwest.com for your chance to win a prize.


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