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  • Dawn Marshall

Leads During Low Occupancy

We, your RRI West Sales Team, hope you all enjoyed a wonderful Thanksgiving. We are very thankful to work with each and everyone of our RRI West GMs and their teams. Thank you!

During these slow days of December, it may seem like there is not much to find in the way of leads, but there just could be! Some places these future leads could be hiding, even in December:


  1. 3rd party authorization forms – Many crews have a foreman or their home office paying for their room. If you see a form with a company name on it, this may be opportunity. Gather the information that you can off the form, google and your guest and there is a lead!

  2. Your competitors’ lot and your own Inns parking lot – Any trucks/cars with company names? Jot it down and send over and mark it “parking lot lead”. Some trucks don’t have the company name, but a DOT#. Jot that down and Google the company details.

  3. Phone inquiries – is someone calling for a long term stay and mentioning they are in town for a “project”? That is a key word for crew and crews are a great source of business for us. Lead!

  4. Local hospitals – are there any nurses checking in? Medical workers? Families visiting a nearby hospital? If you do not already have a hospital as an account, let your salesperson know.

  5. Did you stumble across a website, an ad of a competitor or just see an opportunity that you think may help promote the Inn? Tell your GM or salesperson! We are always on the lookout for online opportunities to promote our properties too.

Share this with your GSRs so they can help all of us with some extra room nights and hopefully some incentive $$ in their pocket! Happy Hunting!

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