Did you know that every year, the first week of May, we celebrate National Tourism Week? National Tourism Week is an annual tradition for the U.S. travel community. It’s a time when travel and tourism professionals across the country unite to celebrate the value travel holds for our economy, businesses, communities and personal well-being. President Ronald Regan signed the Proclamation in 1983 establishing the salute to travel in America.
According to the US Travel Association, prior to the pandemic, the U.S. travel industry experienced 10 straight years of growth due to the strength of the domestic leisure travel, domestic business travel and international inbound travel segments. Travel was a significant economic driver in every region of the country, representing 1 in 10 jobs and generating a travel trade surplus.
What a great time to thank all of our guests for traveling and staying with us!
This is also a great time to:
Reconnect with your local Chamber of Commerce and/or Convention and Visitors Bureau.
If you’re already a member of one or both organizations, when was the last time you personally contacted them? Being a member is more than being listed on their website. Many of these have opportunities to network, learn, or market your property. If you would like to join, be sure to check with your RVPO about pricing.
Join a Chamber of Commerce and/or Convention and Visitors Bureau.
If you aren’t already a member, now is a great time to look into a membership. Be sure to check with your RVPO about the cost of joining. These organizations have lost some members due to the financial crunch of the pandemic and shuttered businesses and they may have some great pricing available. Do some research and find the best fit for your inn. If you’re in a smaller city, you might benefit from a regional or county Chamber instead of one with a handful of small business members.
Visit Demand Generators
Even if you pick one this week, we encourage you to go say hello and drop off business cards and rack cards if you have them. Thank them for their partnership. Ask about upcoming events. Join their mailing list so you know what sort of events might be happening there. If you make your presence known regularly, they might recommend your hotel over the ones who didn’t bother to reach out.
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