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Birds

The
West Gazette

Integrity | Accountability | Empathy | Passion

  • Leadership
    • Jan 4

A Fresh Start: New Year Messages to Kickstart Your 2024



Topics in the attached Gazette video:

  • 2023 results

  • 2024 expectations

  • Recent Changes:

    • PayChex conversion

    • Job Title Changes

    • Region Realignment

    • Increased AGMs count, reduced FGM count

    • David Gossarad now has 2 CMH locations 

    • Keith Kerner now reports directly to Mark Aston

  • No changes to FPMs or RDSMs, you may see some schedule changes w/RMs

  • Will take some time to get our reporting all set up w/new regions

  • Annual Merit and Bonus considerations currently in the works

  • 2024 GM Bonus Plans now incorporate lead generation

  • Mark Aston – cost controls

  • Julie DaWalt – revenue strategies

  • New!  Digital Tipping!

  • New!  Infotainment standard

 

Expense Controls – Mark Aston

  • PCard monitoring weekly and final month end

  • Amazon purchases weekly

  • Out Of Order rooms review

  • Hospitality Adjustments

  • Chargebacks Reductions

  • Write-Off Elimination

  • Bad Debt Management

Upcoming for Mark:  New Labor Management

 

Revenue Strategies – Julie DaWalt

  • Daily Inn Level Rate Shop Compliance

  • Room Rate Variance Report Daily Management

  • eCommerce Scrubs

  • Miscellaneous Income Opportunities

  • FreshAir Management (for inns on the program)

  • Zero rooms rate management

  • Early Check-in / Late Check-out Fees

  • VP Plus Historical Opportunities

  • Top Line Underperforming inns


Email the definition of the 2024 Key Acronym to westgazette@rriwest.com for your chance to win a prize.


Attachments:






  • Mark Aston
    • Dec 15, 2022

On the Move

Angelica Paradise: Angelica Paradise will be moving from AGM at Boston Framingham to a GM at Salem, NH. We are thrilled to see Angelica continue to grow in her managerial skills and be ready to take on a property of her own! Some of you may think Angelica’s name looks familiar…and that’s because we first celebrated her back in the spring when she was promoted from the GSR level to the AGM level. Angelica joined Red Roof back in May, 2010, and is a third generation employee with the company, following in the footsteps of her grandmother and mother. Angelica also became a COE winner this year! She is ending the year on a high note, excited to take on the Salem team. A huge thank you to Holly Young for her guidance and leadership to prepare Angelica for this next step. And a special shout out to Steve Zagzoug for managing the Salem location, temporarily, to get it ready for Angelica to take over January 1!

Samantha McDaniel: Samantha McDaniel joined RRI West at the Danville, PA location in September 2021. She has been quietly honing her management skills, being the key GSR at this property over the summer while we recruited for a GM. It quickly became the consensus of the FGM team that had covered this property, that we had the perfect GM candidate right in front of us. Samantha stepped up, interviewed and was quickly offered the position! Many of those that interviewed Samantha, collectively said “where has she been hiding?” We are so thrilled to be able to tap into her past experiences, managing most recently, a Subway. Perhaps, among other things, the step by step quality process of making a sandwich 😉 will undoubtedly bring her success in the necessary process and steps to perfect Danville’s room quality! She loves the Danville area, the community feel that she is helping create with her team… and is excited to take this location to the next level. Congrats to Samantha!

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