- Tamara Ross
- Aug 29

The pic above is a canvas that hangs in our living room and it contains a quote I’m sure you’re all familiar with. “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou
Creating memorable experiences for our guests requires us to be empathetic to their situations. Every guest arrives with unique expectations, emotions and circumstances. By approaching interactions with empathy, you can transform routine service into genuine hospitality.
Think about a time when you experienced service that blew you away and totally exceeded your expectations. What was it that made it memorable for you? Was it that the person immediately gave you a small discount to rush you through the process? Or was it how they actively listened to your concerns, acknowledged your feelings and owned getting the problem resolved. My guess is that it was the latter, their empathetic approach, that made it memorable.
That’s the power you have with each interaction with our guests. YOU have the power to create an experience that will have a lasting impact on our guests. Rarely will a 10% discount on a room leave the type of impression that guests will remember.
Using Empathy with Hotel Guests
In hotels, empathy isn’t just being nice—it’s what makes guests feel truly cared for. When you take a moment to see things from their perspective, you can turn even tough situations into positive experiences.
Really ListenGive guests your full attention. Let them finish explaining before jumping in. A simple “I get why that’s frustrating” goes a long way in showing you’re on their side.
Acknowledge FeelingsIt’s not just about fixing the problem—it’s about recognizing how they feel. Whether they’re stressed after traveling or excited about a celebration, noticing their emotions helps build a real connection.
Adjust Your ApproachEvery guest is different. A business traveler might want things quick and efficient, while a family might need extra patience. Matching your style to their mood shows you “get it.”
Own the IssueEven if something isn’t your fault, taking responsibility to help means a lot. Saying “Let me take care of that for you” can instantly ease tension.
Follow UpCheck back in after solving an issue. A quick “How’s everything now?” shows the guest you didn’t just patch the problem—you actually care.
At the end of the day, empathy is about treating guests the way you’d want to be treated if you were in their shoes. It’s those small, human touches that turn a stay from “just okay” into “I can’t wait to come back.”